Specsavers' frame focus on the elderly

The multiple has released a new ComFit range designed with their older patients in mind

06 Oct 2016 by Emily McCormick

Specsavers’ newly-launched ComFit frame range specifically for older spectacles wearers has become a bestseller within a month on its introduction in stores.

The collection, which comprises of 39 frame styles, features surgically approved liquid silicone gel nose pads, a pocket clip for reading glasses, wider comfort bridges and a new Redtedbacher hinge. The multiple says that the collection was designed to make them “comfortable for an older wearer with thinner, fragile skin.”

Introducing the collection into a Specsavers branch in Sheffield as part of a pre-launch trial provided the multiple with an insight into customers needs.

Commenting on the trial, assistant frames portfolio manager at Specsavers, Jessica Pinnick, said: “All the trial participants were very excited about taking part and interested to hear that Specsavers had designed a range of frames specifically for people of their age group.

“They all reinforced the challenge they face finding comfortable frames to wear as they get older and it was great how surprised the participants were to find that our ComFit range featured these key features, without compromising on design or cost.”

Frames in the collection have been kept low-weight, while lighter colours have been used in the designs. Four frames also feature magnetic clip-on polarised sunglasses.


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