Walter & Herbert is introducing new styles to its Made in England range

Four retro-inspired frames are being launched to build on the success of the debut optical collection

01 Sep 2016 by Robina Moss

Walter & Herbert, the quintessentially English eyewear brand, is extending its optical range in September with four new ophthalmic frames.

Designed, tested and manufactured in England, Walter & Herbert is the heritage brand from The Optoplast Actman Eyewear Company, an international eyewear designer.

The four new styles will join the 20-piece optical range, which launched to widespread acclaim in October 2015.

Priced from £200, the range pays homage to the best of English heritage, with frame designs named after iconic figures including ‘Bronte,’ ‘Churchill’ and ‘Kipling.’ The frames’ smooth contours are reminiscent of spectacles shapes from the 1940s and 1950s.

One of the collection’s new additions is the vintage-inspired, square-framed ‘Turner,’ featuring a metal twin bridge and metal pins, with subtle branding on the sides. The ‘Franklin’ frame has a retro cat’s eye shape, evoking a nostalgic 1940s feel.

Oval frame ‘Townsend’ is offered in three tortoiseshell colours. The dipped bridge and upswept front makes for a feminine brow line, whilst the skinny sides complete the 1950s Hollywood-inspired style.

Petite frame ‘Beeton’ has been designed to flatter all face shapes. The understated colours and contrasting tones are complemented with retro double metal pins.

Chief executive of The Optoplast Actman Eyewear, James Conway, said: “Following the successful launch of our optical collection in October last year and sunglasses this spring, we are excited to introduce four new frames to our range.

‘Turner,’ ‘Franklin,’ ‘Townsend’ and ‘Beeton’ are striking new pieces which perfectly complement the collection.”

Mr Conway concluded: “As we celebrate our 70th year, we’re keen to build on the success of our heritage brand, whilst continuing to create stylish and standout eyewear for our customers.”

The Optoplast Actman Eyewear Company is emphasising that each frame has been designed in its studio just outside London before being crafted in its factory in Liverpool by specialist technicians.

For more information, visit the Walter & Herbert website.


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