Norville has introduced 15 new frames to its Superlite collection, now making 54 models in total.
The company is highlighting that, unlike rimmed frames, rimless styles do not reduce the view field, improving peripheral vision.
Norville emphasises that the Superlite frames are made from quality materials including titanium, TR-90 and stainless steel. The titanium makes the frames light, strong, flexible and hypoallergenic.
Glazed with Trivex 1.53 and Tribrid 1.6 lenses, the frames are offered with a two-year year warranty against breakage.
Colours available in the new collection are brown, black, pink, red and gold.
To celebrate the launch, practitioners are being invited to view an exclusive Superlite offer on the company’s app. Those buying 12 frames receive three for free in the offer, which closes on 30 September.
Norville sales director, Mark Truss, said: “The Norville Group is pleased to announce that the Superlite rimless collection goes from strength to strength with the addition of the new models.”
Mr Truss added: “Superlite offers choice and flexibility with options to pick and mix any combination of frame colour, lens shape and eye size to produce your patient's ideal choice. Certain styles also offer wide temple extensions.”