One to watch – Marcolin and Omega announce their partnership

Collaboration to create Omega branded sunglasses launching in August

13 Jul 2016 by Robina Moss

President and chief executive of Omega, Raynald AeschlimannEyewear manufacturer the Marcolin Group and Swiss watchmaker Omega have agreed to an exclusive collaboration to create Omega branded sunglasses.

The first summer collection will be available exclusively in Omega boutiques around the world from next month, with inspiration for the sunglasses taken from Omega’s strong heritage and timepiece design.

The two companies have worked closely together to co-design the eyewear collection. Announcing the partnership, the companies said that “their shared commitment to quality, luxury and precision has ensured that the highest standard of product has been reached. This has enabled many aesthetic and technical design details that make each pair unique.”

Commenting on the launch, president and chief executive of Omega, Raynald Aeschlimann (pictured), said: “This is an exciting step for Omega because it leads our brand into new areas of creativity.

“With our long history, there is real brand substance and authenticity to work with and we have ensured that it is truly represented in every pair of sunglasses.”

Mr Aeschlimann added: “It’s also been beneficial to share this project with the Marcolin Group, as their renowned expertise and background with high-level brands has allowed us to produce some fantastic products.

“For customers, this is a chance to find new ways to express personal style and a passion for our brand.”

The Marcolin Group’s style and licensing officer, Maurizio Marcolin, said: "We are very pleased to have reached this agreement with Omega and proud to be selected as a partner in the debut of the company’s eyewear category.”

“It is a confirmation of our unique ability to interpret the brand’s DNA and convey it in the design of each eyewear style,” he concluded.

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