Putting women's attitudes to eyewear in the frame

Transitions Optical carries out survey with online magazine sofeminine to find out how women feel about their spectacles

12 Jul 2016 by Robina Moss

Part of the Transitions Optical women's survey – full infographic belowOne quarter of British women feel more confident and attractive in their spectacles, whereas in France half of women feel that way, according to an online survey into attitudes to eyewear.

Adaptive lenses company, Transitions Optical carried out the survey as part of its global partnership with the worldwide aufeminin digital media group. It was conducted with readers of the group’s websites in the UK, France, Germany, Spain and Italy.

In the UK, Transitions Optical carried out the survey with online lifestyle magazine sofeminine, in order to understand the relationship that women aged 20–30 have with their spectacles and the importance they play in day-to-day life.

The survey showed that a third of the women who took part do their makeup differently when wearing spectacles and a third feel they are taken more seriously when wearing them.

It also found that many women have several pairs of spectacles, which they change depending on their outfit choice.

When asked what Transitions lenses were, 19% of respondents said they were familiar with the lenses and the overall outcome showed that 75% of those surveyed were keen to try them.

sofeminine released an infographic of the survey results.

Transitions Optical womens eyewear survey infographic

Image credit: sofeminine


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