Dunelm Optical sets its sights on further expansion

Dunelm Optical is setting its sights on a substantial growth plan with the appointment of a new area sales manager to cover the south west and south east of England.

Spearheading the company’s growth across the regions, Gavin Purse joins the company with more than 25 years of sales experience, both in the UK and internationally. He was previously a territory manager at Menrad Optics.

Mr Purse will play a key role in growing Dunelm Optical’s footprint among independent opticians, spearheading sales across the regions. He will sell Dunelm’s 15-strong brand collection including Paul Costelloe, Janet Reger, Celine Dion, Julian Beaumont, Retro, Ascari, OMG! and WhizKids.

“I’m thrilled to be part of the Dunelm team,” said Mr Purse. “With its major in-house lab, the company’s full service offer is truly stand-out. It’s very exciting to be working for such a well known and well respected name in optics.”

He added: “I’m passionate about providing the very best service to independent opticians, and Dunelm’s exceptional product range and expertise places it at the forefront of the industry.”

The appointment follows the arrival of the company’s new commercial director David Baker earlier this year.