'Magnificent' seven launched in Lazer Junior Collection

Continental Eyewear has launched an additional seven styles to its Lazer Junior range this month.

The new frames follow the six styles launched in the children’s collection in the early part of this year.

The collection now features over 50 styles. All of the frames come in a minimum of three colour options and many offer two sizes or more.

According to Continental Eyewear, the latest additions contain the details that children and practices are demanding in this extremely competitive market.

The company has added ‘3D Lazer etching,’ bespoke and exclusive side colours, HD printing and pin detailing. A few of the new styles have had metallic paint detail applied to the sides, which enhance the sheen.

Continental Eyewear’s senior sales manager, David Strathie, told OT: “With the use of flattering eye shapes and vibrant colours, many of the processes and materials have never been used before on or in frames in this value sector of the marketplace.”

Mr Strathie added: “The Lazer Junior Collection was originally brought to the market to basically supplement our Lazer Plus adult budget range, offering a basic value-for-money selection of single-coloured fine wire metal frames that we could offer at a great price.

“Moving on to the present day, the Lazer Junior collection is one of the most comprehensive and popular children’s ranges in the UK market, but its attention to detail now brings sales in from all over the world. It is currently enjoying great success in over 50 countries,” he concluded.

For more information, visit the Continental Eyewear website.