Rock Star in the spotlight

Eyespace launches new children’s frames in American-led street fashion brand

26 Apr 2016 by Robina Moss

Children wearing Eyespace Rock Star framesEyespace has launched new frames in its Rock Star range for children aged 5–15. Comprising 34 bold models, the brand focuses on American-led street fashion.

Highlights of the range include retro-led acetates utilising the latest colour combinations, super-light TR90 sides with HD-print designs and striped detailing. There are also flexible frames for the youngest of frame-wearers, with brightly coloured rubberised sides for added comfort.

New introductions for spring/summer include Demi, a retro style for girls, as well as unisex frame Charli, which is emblazoned with the Rock Star five-pointed star motif.

Eyespace believes that every practice needs a quintessential black children’s frame, which is why the company created the tri-laminate style Charli.

With a wearable eyeshape and softened corners surrounding the lenses, the frame is offered in size 47-16-132 and is aimed at younger patients.

Composed with an astral-inspired acetate – giving a holographic finish to the stars that run along the sides – two-tone Charli is finished with coloured tips in semi-opaque white or fluorescent pink.

For girls in search of funky florals, the frame Demi draws on this year’s colour trends. With a 49-size eye, asymmetric metallic pin detailing and modern feminine styling, the acetate model features printed side interiors.

Eyespace marketing manager, Nicky Clement, told OT: “Designing for children offers us a chance to get really creative. Children are naturally drawn to colour, so from the frames through to the merchandising tools, we make the best use of exciting shades, shapes and form.”

Ms Clement concluded: “We’re often told by customers about the disappointment their young patients have after their examination, when they find out they don’t need glasses and can’t have the bright and colourful frame they have set their heart on.”

For more information, visit the Eyespace website.

Advertisement

Your comments

You must be logged in to join the discussion. Log in

Comments (0)