New prescription sunglasses concept for independents

Rodenstock has launched a new prescription sunglasses concept for independents, which has been created to appeal to a wide age range, and includes a scaled-down aviator model for children.

The new Rodenstock SunProtect Prescription Sunglass Collection consists of 58 styles, from which practitioners can select 18 or 24 pieces to create a collection ideally suited to their practice profile.

All Rodenstock SunProtect sunglasses are available with prescription sun lenses, including a comprehensive range of single vision, bifocal or progressive lenses on offer, starting with a manufacturers recommended retail price of £119.

Rodenstock SunProtect sunglasses are available with striking tints, polarised lenses or ColorMatic IQ Sun 2 lenses, which adapt to different environments by darkening to 90% absorption in strong sunlight and lightening to 55% in the shade.

Fashionable mirror-coated sun lenses are also available in the new collection, enabling the customer to have their own bespoke sunglasses.

The Rodenstock SunProtect sunglasses are supported with a ‘Be Smart’ marketing pack, containing a display stand, posters, counter cards, patient mailers, look books and leaflets.

For more information, visit the company website.