Dunelm Optical launching 2016 brochures at Optrafair

Over 130 new ophthalmic frames and prescription sunglasses to feature in bumper catalogue

04 Mar 2016 by Robina Moss

dunelmoptrafairbrochureDunelm Optical will launch its annual suite of brochures and price lists at Optrafair next month (9–11 April, Birmingham NEC), including its largest ever frames catalogue featuring over 800 styles.

The brands include designer ranges such as Paul Costelloe and Janet Reger, as well as Celine Dion, Retro, Julian Beaumont, Chantelle and WhizKids. Dunelm now boasts a portfolio of 15 eyewear collections in total.

Over 130 new ophthalmic and prescription sunglasses styles are included in the new 236-page catalogue. It features the debut of two new ophthalmic collections – OMG! for teenagers and Ascari, a new range for adults which has been designed to balance fashion and affordability.

Also included in the brochure will be cases, accessories and point-of-sale materials such as stands, posters and show cards.

The new materials for practitioners are presented in a handy folder and also include the latest lens catalogue and the ‘all in glazed to prescription frames price list,’ ‘glazed to prescription lens price list’ and ‘surfaced lens price list.’

Dunelm Optical managing director, Peter Beaumont, said: “We have a carefully thought out brand portfolio, ensuring that independent opticians have a complete selection of products across all price points to meet the needs of their customers. This new suite of marketing collateral really brings that to life.”

He concluded: “We’re always adding to our stock, with over 250 new styles per year – and this spring release is always the most substantial of the year.”

Dunelm Optical will be on stand K80 at Optrafair. For more information, visit the company’s website.


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