Dunhill collection to launch at 100% Optical

First view at show of new frames and sunglasses after companies team up

02 Feb 2016 by Robina Moss

De Rigo UK will present its first dunhill eyewear collection at 100% Optical (6–8 February, ExCeL London).

Captured by renowned photographer Peter Lindberg and shot in London’s Belgravia, the spring/summer 2016 campaign focuses on the English gentleman. Highlighted in the ophthalmic range is model ‘VDH024’ and in the sunglasses model ‘SDH016’ is featured.

The new collection is designed to meet the demands of a varying market, focusing on current trends as well as classic detailing. It is segmented into the product-families – ‘rising star,’ ‘financial flyers’ and ‘loyalist.’

The range is also separated into ‘the longtail logo family,’ the ‘double line family,’ ‘the engine pattern family’ and the ‘faceted surface family.’

The range is the first since the announcement of a licensing agreement between the British luxury brand dunhill, part of the Richemont Group, and the eyewear manufacturer and distributor, De Rigo Vision.

When the partnership was announced last September, the managing director of De Rigo Vision, Michele Aracri, said: “We are very pleased to begin this new and exciting partnership with such a prestigious brand as dunhill, which is synonymous with elegance and luxury.

“We will use De Rigo’s expertise to develop an eyewear collection reflecting the brand’s commitment to quality and heritage with a contemporary sophistication of design.”

De Rigo UK will be on stand W280 at 100% Optical. For more information, visit the company’s website.


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