Seven styles launched in X-eyes collection

Continental Eyewear releases new ophthalmic frames for women

29 Sep 2015 by Robina Moss

Continental Eyewear has launched seven new ophthalmic frames in its X-eyes collection.

Pictured is X-eyes model 145, which offers a striking black eye front with contrasting, detailed sides.

Continental Eyewear’s sales and marketing director, Neal Grimason, told OT: “The women’s eyewear market has seen a radical shift in the last few years. It is no longer possible to age a frame, that is, to target a specific frame at a particular age.

“The X-eyes collection typifies this change. When originally launched 10 years ago, it was targeted at the 25–40-year-old.

“Now the appeal of all the frames in the range has broadened considerably; in fact, I’ve heard of teenagers wearing them and right up to the other end of the age spectrum. Whilst I won’t mention a patient’s actual age, let me just say that the optician asked for full payment when the spectacles were ordered, just in case.”

For more information, visit the Continental Eyewear website.

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