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Kaleidoscope of colours

Kirk & kirk launches new frames collection

01 Sep 2015 by Robina Moss

Kirk & Kirk is launching its new frames collection, Kaleidoscope, this month, which is inspired by the ancient Greek word Kalos meaning beauty.

For the new range featuring eight shapes, British eyewear designers Jason and Karen Kirk have developed a unique colour palette which is in tune with seasonal fashion trends but is designed to be distinctly different.

The Kaleidoscope optical collection offers nine colours, which include aqua, coral, cranberry and well as combination colours ocean flame, dusk and earth.

The frame shapes remain simple and accessible with a hint of classic British styling.
“We have spent much of this year listening to opticians to assess what would improve their business,” said Mr Kirk. “The majority want a collection that makes their store unique and allows them to stand out from their competitors, but also a collection that will sell,” he added.
The frames are handmade in France in the company’s signature Italian acrylic material. The material enables the wearer to have a substantial frame but one which is lightweight, up to a third of the weight of a traditional acetate frame.

The collection has a polished glass effect finish which is only achievable in acrylic.

Despite their many years of experience in eyewear, this is only Jason and Karen’s second collection as Kirk & Kirk. The first, Vivarium, created a storm at last year’s Silmo trade show in Paris and won several awards through the year, some specifically optical and others in the design arena.
The collection was well received by the media and many celebrities were quick to wear the frames including Elton John, Sharon Stone, DJ Norman Cook, Morrissey, Mark Powell and Zoe Ball.

The new Kaleidoscope collection will debut at the International Vision Expo West in Las Vegas (17–19 September) and later at Silmo in Paris (25–28 September).

For more information, visit www.kirkandkirk.com

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