California dreaming for children

Charmant UK hopes new Esprit sunglasses will inspire children to protect their eyes

28 Jul 2015 by Robina Moss

Charmant UK is hoping its latest Esprit sunglasses will inspire children to protect their eyes over the summer holidays. There are four new styles which follow the design ethos of the brand, which was established in California during the 1960s.

The classic, wrapped and aviator sunglass shapes have been updated with pop and candy tones, vibrant graphics on the arms and colour-blocking.
Pictured is the slightly oversized girls frame ‘ET19760,’ which features a transparent front in light sorbet tones, complemented by floral-printed sides.

The other three new children’s styles are unisex. Style ‘ET19759’ also has a translucent frame front in ice-lolly tones of red, green, pink and blue, with the sides featuring colourful stripes.

Svelte, aviator-inspired frame ‘ET19756’ has a light, metal profile and comes in five bright shades, including red, yellow and blue.

Wrap-around style ‘ET19762’ boasts mirrored lenses and also has colourful stripes on the arms. It is available in red, green, blue or grey.

General manager of Charmant UK, Louise Brunton, told OT: “Whilst the campaign to educate parents about the need to protect children’s skin from UV light has been very successful, over recent years there has been a growing awareness that UV protection for children’s’ eyes is also very important.

“Charmant also understands the need to protect young and vulnerable eyesight and has designed and manufactured a range of Esprit sunglasses especially for boys and girls.”
Ms Brunton added: “The range comes in an array of comfortable, well-fitting styles. Classic, wrapped and aviator shapes are fantastically featured with vibrant graphics on the sides. Colour blocks and athletic stripes, sorbet tones and floral prints ensure that there is a choice for all. We hope that children won’t want to take off these UV-protective sunglasses.”

For more information, visit the Charmant website.


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