Colourful children's frame a success

Continental Eyewear’s new Lazer Junior frame ‘typical of current market trends’

17 Jun 2015 by Robina Moss

Continental Eyewear’s ‘Lazer Junior model 2112’ is proving popular since its recent launch, according to the company.

The colourful new style is said to be typical of what is happening in the children’s market this summer. 

The new design is manufactured in the ultra-lightweight, durable TR90 material for added comfort. The frame is available in three colours, grape/pink, black/red and navy/blue and in two eye sizes, 46 and 48.

Continental Eyewear’s sales and marketing director, Neal Grimason, told OT: “There’s no doubt that children, more than ever before, are older than their years. Nowhere is this more evident than in their choice of eyewear. The children’s choice mimics the adult trends. In fact, at the present time, the children are ahead of the game.”

Mr Grimason added: “Plastic is the favoured material but children are more daring than adults in that they are choosing colourful plastics rather than the rather staid blacks and browns.”

The new style is available from stock for immediate delivery.

For more information, visit the Continental Eyewear website

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