19 May 2015
Dunelm Optical has launched its biggest eyewear brochure to date, as well as its price list publications and an updated website.
The new publications include the 2015 catalogue featuring the latest styles from the company’s brands such as Paul Costelloe (pictured), Janet Reger, Celine Dion, Retro, Julian Beaumont, Universal, Chantelle and WhizKids. The new 228-page catalogue includes 145 new optical and sun styles and this year shows each frame in all of its different colours.
As well as 13 collections, it also features eyewear accessories and point of sale materials such as stands, posters and show cards.
Key benefits of the new site include an enhanced search function, as well as enabling practitioners to make multiple orders and see the frames in all of their different colours and also on models through video files.Mr Beaumont concluded: “A significant proportion of orders are made via our website, and it’s only going to get bigger. We needed to improve our online presence, so we’re doing that via the updated website and social media channels.”
For more information, visit the Dunelm Optical website.
Comments (0)
You must be logged in to join the discussion. Log in