Dunelm Optical launches new look brochures and an updated website

Resources pack designed for practitioners

19 May 2015 by Robina Moss

Dunelm Optical has launched its biggest eyewear brochure to date, as well as its price list publications and an updated website.
The new publications include the 2015 catalogue featuring the latest styles from the company’s brands such as Paul Costelloe (pictured), Janet Reger, Celine Dion, Retro, Julian Beaumont, Universal, Chantelle and WhizKids. The new 228-page catalogue includes 145 new optical and sun styles and this year shows each frame in all of its different colours. 

As well as 13 collections, it also features eyewear accessories and point of sale materials such as stands, posters and show cards.

The eyewear brochure is part of a new range of Dunelm materials for practitioners, which are presented in a useful folder. The pack includes the latest lens catalogue and the all-in-glazed to prescription frames price list, as well as the glazed to prescription lens price list and surfaced lens price list, with lower prices and a new free return postage offer. Dunelm Optical managing director, Peter Beaumont, said: “The new pack has everything in it that opticians need. The glossy brochure features over 800 frames. We’re always adding to our stock, but this spring/summer release is always the most substantial of the year.” The new publications have been launched in line with a major update to the company’s website, which has been made fully responsive for tablet and mobile devices. 
Key benefits of the new site include an enhanced search function, as well as enabling practitioners to make multiple orders and see the frames in all of their different colours and also on models through video files.

Mr Beaumont concluded: “A significant proportion of orders are made via our website, and it’s only going to get bigger. We needed to improve our online presence, so we’re doing that via the updated website and social media channels.”

For more information, visit the Dunelm Optical website.


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