Eyewear company pledges to be bigger than ever at Optrafair 2015

International Eyewear promising out of this world launches

26 Mar 2015 by Robina Moss

International Eyewear is pledging that it “will be bigger than ever” for Optrafair 2015 next month, unveiling a new look stand and introducing frames across all of its collections, including 11 new teen additions to the designer Storm London brand and a multitude of new model offerings into the established Hero and Puccini collections.

There will also be the premier of “a phenomenal new brand” and the re-launch of “an intergalactic collection.”
The stand will feature the award-winning technical eyewear brand Titanflex, the contemporary fashion ranges Brendel, Humphreys and Episode, and the innovative Storm London collection.
The brands will be accompanied further by the fun Eyestuff range, the luxurious Zoffani collection and the company’s trusted Hero and Puccini core brands.
The company is also promising show visitors a whole host of giveaways, competitions, and “a wealth of entertainment.”
International Eyewear will be on stand L40 at Optrafair (18–20 April, the Birmingham NEC). For more information, visit the International Eyewear website.  


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