Crying Wolf with the launch of 35 new frames

Family-run Wolfeyewear enjoys success at 100% Optical

26 Feb 2015 by Robina Moss

Independent eyewear company Wolfeyewear launched 25 new adult frames and 10 teen frames at its second 100% Optical (7–9 February).

The family run and owned UK company has a reputation for creating high quality innovative frames. It prides itself on its lightweight eyewear, which is designed to offer comfort and style at an affordable price. 

Wolfeyewear showcased its new spring/summer collections of ophthalmic frames, sunglasses and its Wolf Cubs children’s range at the show at London’s ExCeL Exhibition Centre. 

Wolfeyewear owner, Ian Wolfenden, said: “We had a great show, meeting new customers and international ones as well. With bright acetates and new shapes, the launch of the Wolf teen range was well received by all of our existing and new customers. 

“The spring/summer collections of sunglasses and Wolf frames with their exciting bright colours and shapes caught the interest of all who came on the stand.”

For more information, visit the Wolfeyewear website


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