Running in New Balance eyewear

The well-known High Street brand is popular with sportsmen and women, especially runners. 

The New Balance optical frames were previewed with success on the company’s stand at 100% Optical earlier this month (7–9 February) at London’s ExCeL Exhibition Centre.

The brand began at the start of the 20^th century in Boston, in the US, when a 33-year-old English immigrant, William J. Roley, committed himself to helping people with problem feet by making arch supports and prescription footwear to improve shoe fit. Since then, New Balance remains committed to its heritage of fit, comfort and performance for athletes all over the world.  

The New Balance eyewear range also features a children’s collection and, for 2015, a sunglasses collection. In line with company policy, the new collection is offered with no minimum orders and comes with a full two-year, no quibble guarantee. 

The brand is an important addition to Atlantic Optical’s portfolio of eyewear, which includes Fiorelli, Elizabeth Arden, Ernest Hemmingway, Stetson, Joan Collins, Sophia Loren and Jelly Beanz.

For more information, visit the Atlantic Optical website.