Dunelm Optical eyes southern growth with new appointment

Dunelm Optical is forging ahead with ambitious growth plans with the appointment of a new area sales manager for the south of England.

Nick Cooper joins the company after 25 years working in the optical industry. His remit for Dunelm is to further grow its footprint among independent opticians in the South London, South West and South of the M4 territories. He will sell leading names in the Dunelm eyewear collection including Janet Reger, Paul Costelloe, Celine Dion, Julian Beaumont, Retro, Chantelle and Whiz Kidz.

Mr Cooper said: “I’m thrilled to have joined one of the most respected suppliers of eyewear and prescription glazing in the UK. The challenge of servicing one of Dunelm Optical’s most established regions is one I’ll thrive on.

“To be able to sell such a quality cross range of frames, backed up by a major in-house lens laboratory, is a really exciting opportunity for me.”

Mr Cooper has taken over from Remy Oudes, who has retired from the company.