Fifty shades for the sun

Major launch of sunglasses from Dunelm Optical

13 Jan 2015 by Robina Moss

Dunelm Optical is launching over 50 new prescription frames in its annual sun brochure which is published this month. The new 80-page brochure spans a wide range of new styles and the latest influences in sunglasses design.

Practitioners can redeem a special discounted rate by placing orders before March.

The 2015 brochure features top designers Paul Costelloe and Janet Reger, as well as new styles from Celine Dion, Julian Beaumont, Retro, Sunset, Sunset+ and Whiz Kids.

All the sun styles are glazed to prescription from Dunelm’s in-house, state-of-the-art lens laboratory.

For 2015 Paul Costelloe has launched a new seven-piece sun range which majors on wayfarer shapes in both acetates and metals. Janet Reger’s four new sunglasses are typically feminine with pronounced high joints and rich colours mixed in with classic tortoiseshell and glossy black. Celine Dion sticks to her trademark glamour theme, with five new oversized butterfly shapes.

Julian Beaumont’s six new additions feature colour clashes and a new take on the geometric trend. Retro has also introduced six new styles, varying from classic wayfarers in deep and shallow shapes to suit different faces, to cat’s eye silhouettes and experiments with graduated colourways.

In Dunelm’s family of brands is Sunset+, a fashion-led, affordable collection that features 15 new styles this season. The ‘sports luxe’ trend, also known as ‘athleisure,’ make an appearance, along with aviators and oversized styles.

WhizKids takes inspiration from adult sun trends and crossovers from its popular optical range with 12 new sun frames for children.

Talking about the new launches, Dunelm Optical director, Peter Beaumont, said: “The focus is on good craftsmanship and high quality materials, building on popular styles that sell year after year but also experimenting with contemporary features and colours to give the ranges an update.”

For more information, visit the Dunelm Optical website

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