Latest launches

Best foot forward

Eyewear for athletes, cartoon campaigns, formulas for dry eye, and practice support are amongst OT ’s list of new launches

Roger Federer poses in his eyewear collection in a double-exposure photograph
Pari Dukovic


Ace designs


Oliver Peoples and Roger Federer have released the first eyewear collection in their partnership.

The collection includes six styles: four sunglasses and two shield frames.

Frames in the collection are designed for comfort and ease, with rubber grip nose pads and end tips to support fit for performance wear and to ensure the glasses do not slide.

The models are designed to be lightweight, with a maximum of 35 grams, and flatter a variety of face shapes.

Special features include a number ‘8’ plaque, representing Federer’s date of birth (8.8.81), as well as his number of Wimbledon titles. A custom corewire pattern was developed to mimic the patterns of strings on vintage tennis rackets, while an octagonal ‘RF’ metal logo references the shape of the end of a tennis racquet.

All pairs feature the RF logo on the plaque, end tip, and lenses.

A box and eye dropper bottle of Advanced Triple Action eye drops
The Body Doctor


Dry eye support


The Body Doctor has launched The Eye Doctor Advanced Triple Action Eye Drops.

The eye drops feature an advanced microemulsion lipid-based formula for treating and preventing symptoms of moderate to severe dry eye.

The triple-action formula is clinically proven to strengthen the tear film and repair the ocular surface, helping cells to recover from inflammatory damage, the company said.

The main ingredients of the drops are trehalose and sacha inchi seed oil, as well as lubricating hyaluronic acid and glycerol.

With patented non-blurring DEMET technology, the drops are suitable for sensitive eyes and contact lens wearers.

A cartoon of three pairs of spectacles, each with different characters, set in a yellow illustrated world
Etnia Barcelona


Cartoon fun


The fun of comics was the focus of Entia Barcelona’s campaign for its Kids Spring/Summer 2024 collection.

The Cartoon Collection sees frames in fun shapes and bright colours, named after the expressive language of comics: ‘BAAAANG!,’ ‘BA-BAAAANG!,’ ‘BOOOOM!,’ ‘KA-BOOOM!,’ and ‘KA-POOOW!’

The Barcelona-based brand described the campaign as “unpretentious, fun, adventurous,” inviting “little ones to express their personality, creativity, and uniqueness.”

A pair of sporty frames with notes written over the top identifying features
Red Bull SPECT


Eyewear for athletes


Red Bull SPECT Eyewear highlighted its Wing system in the 2024 collection of sunglasses and glasses with blue light filters.

The Wing system combines two elements into the sides of the frames to support better grip.

A small slider on the arms enables a second, curved metal element to be extended, which can be shaped around the ear for a secure fit. The technology was developed for high-intensity exercise and tested by Red Bull athletes.

Dietmar Hermus, general manager of MPG, commented: “With almost 40 years of sports and lifestyle experience on the part of Red Bull and 75 years of optical experience at MPG, Red Bull SPECT Eyewear embodies the perfect symbiosis for exceptional eyewear products.”

The brand’s premium sports glasses offer “the highest functionality,” along with “expressive design that emphasises the personality of the wearer,” he added.

A rendering of a desktop screen, with the Nova branding, displays a screen of the practice management system


In the cloud

Practice management

Optinet, the IT services division of the National Eyecare Group, has launched its new cloud-based practice management software (PMS).

Optinet Nova builds on the success of the company’s flagship PMS, Optinet Flex, but the cloud integration enables users to access the platform from any location, at any time, and from any device.

The Optinet Nova Clinical Record enables users to personalise patient records from pre-built templates and move between them.

Additional functionality includes eGOS, dispensing, staff messaging, contact lens schemes, and supplier address books.

Chris Smith, Optinet operations director, explained: “A vertically scrolling patient record with quick-access buttons allows the user to quickly jump to each section. Patients can now have multiple addresses, telephone numbers, email addresses, lifestyle stars, and importantly, unlimited recalls.”