Ocuco reveals rebrand

The company suggested the new branding reflects its evolution from providing single solution applications to omnichannel systems

Ocuco poster ad

Ocuco has revealed a rebrand, with a “refined” version of its original branding to illustrate the company’s move into providing omnichannel native solutions.

The company suggests the rebrand “is an evolution that reflects the direction of the whole company,” as it moves from providing only single solution applications “to providing omnichannel native solutions, a first in the eye care space.”

Through its 29 years of operation, Ocuco has developed and strategically acquired comprehensive management systems for labs, independent practices and chains, recently expanding into digital marketing and web services.

Ocuco bus stop ad
This year, the company has plans to launch Acuitas 3 OmniChannel Edition, a cloud-based platform that will provide both in-practice, and consumer-facing facilities. The system will incorporate traditional practice management capabilities, with functionality for features such as telehealth, customer relationship management, insurance processing, and analytics.

Leo Mac Canna, chief executive officer of Ocuco, suggested: “It will remove the need for independent solutions, with cumbersome integrations from different solution providers.”

For the rebrand, the company retained the Ocuco name but created a “paired back” font, and a streamlined version of its logo.

Liadain Murphy, head of marketing, explained: “the primary logo is complemented by a clean, simple mark built from never-ending circles. These circles interlink and overlap illustrating the focus we, Ocuco, place on engineering excellence.”

Ocuco’s signature orange colours will remain, but its use of purples will be replaced by a palette of black, white and gradient.

The rebrand will be rolled-out globally over the coming weeks and was showcased for the first time at Vision Expo East this month to coincide with the pre-launch of Acuitas 3 OmniChannel Edition.