Zeiss launches self-service platform
The MyZeiss platform will enable optical professionals to manage their account in one place and at any time
The MyZeiss platform has been designed to enable eye care professionals to manage their account online, including managing Zeiss technologies and apps as well as placing orders and accessing tracking information.
Designed with customers in mind, Keith Cockram, commercial director for the UK at Zeiss Vision Care, said of the platform: “MyZeiss is the ideal business tool, providing information quickly with its intuitive navigation.”
“When partnering with us, opticians can manage their account all in one place, at any time, and get answers to any questions in real time using the Zeiss - Talk To An Expert live chat facility,” Mr Cockram explained. “The platform contains a wealth of marketing campaigns and tools we’ve developed to help our customers grow their businesses.”
In a video accompanying the launch on the company’s LinkedIn page, Mr Cockram explained the development of the platform, highlighting that “One of the things our customers need is information, and they need it in a timely fashion. It is critical that we’re able to provide that information in a simple and straightforward platform.”
Resources available on the platform include video guides and information around Zeiss products, including dispensing support and fitting guides.
Highlighting a key feature of the platform, Mr Cockram explained that a challenge for many Zeiss customers is in the number of different products available to meet patient requirements. He said: “What we’ve done is created a new tool to allow them to check exactly what is suitable, very efficiently, online.”
The platform hosts a variety of ‘plug-and-play’ marketing and point of sale campaign packs, as well as ‘how to’ digital marketing video guides for practices to utilise.
Practices can also use the MyZeiss platform to book CET events, webinars and training and stay up to date on the company news.
Motivating the next generation into STEM
The collaborative project will offer ‘hands-on’ workshops and science-based competitions in schools in Birmingham and across the West Midlands for students aged nine to 11 years old. The sessions are also planned to incorporate areas within robotics that form a key part of Zeiss’ scope of work.
Commenting on the launch of the partnership, Lindsay Filmer, Zeiss’ marketing director explained: “We are excited and proud to be able to work with an organisation that has a huge impact on inspiring and influencing young people to pursue an interest in STEM subjects, all through a fun and accessible programme.
“The partnership is incredibly important to ZEISS and will allow us to give back to our community by educating young people on STEM subjects. The programme will include many topics that are primary areas of focus for us,” Ms Filmer added.