Behind the brand

Combining technical expertise and innovative ideas

Marketing director at Zeiss Vision Care UK, Lindsay Filmer, tells OT  about meeting changing patient needs, innovation and providing support to practitioners

person driving

Can you tell me three interesting facts about the company?

  • In 1935, Zeiss patented the world’s first technique for durable coating of anti-reflective glass surfaces
  • In 2007, Zeiss launched i.Scription technology – the first combination of subjective refraction and wavefront measurement incorporated within a spectacle lens
  • Zeiss’ Aloka Vision Programme addresses the need for affordable, good quality spectacles in rural and unserved regions of India.

What makes your products unique?

As the pioneer of scientific optics, we continue to challenge the limits of human imagination. With our passion for excellence, we create value for our customers and inspire the world in new ways.

As the world’s leading manufacturer of precision optics we combine technical expertise and innovative ideas into exceptional visual experiences. The Zeiss i.Profilerplus enables our partners to offer patients lenses with Zeiss i.Scription technology. For lenses featuring Zeiss i.Scription technology, the wearer’s personal eye profile is objectively analysed using a special computer-guided measuring system – the Zeiss i.Profilerplus. This profile can be incorporated in the design and production of the lens, making it possible to correct previously undetected visual defects. The result is crisper, clearer vision at night and at twilight, reduced glare effects, more vibrant colours and improved contrast perception.

What is the latest product that Zeiss has released and why does it stand out from the crowd?

Zeiss recently raised its standard of care by including full UV protection, up to 400nm, in all clear Zeiss plastic lenses. Full UV protection is now available across the entire Zeiss plastic lens range and offers the same protection as premium sunglasses.

Without the right protection, UV can be really damaging to your patients’ long-term eye health. Unfortunately, many of today’s clear lenses do not fully block UV up to 400nm. As a result, UV rays are transmitted through the lens and can potentially harm both the eyes and skin. This lack of protection can lead to accelerated ageing of the tissue surrounding the eyes and harmful eye diseases such as photokeratitis and cataracts. A staggering 48% of blindness worldwide is caused by cataracts and 5–10% of all skin cancer cases involve the eyes. Patients can now protect their eyes against harmful UV rays whilst wearing their clear Zeiss spectacle lenses.

Zeiss clear plastic lenses
Zeiss includes full UV protection in its clear plastic lenses

What are the company’s main ambitions for the next 12 months?

Our ambition is to launch first class, pioneering innovations to the market and step change our portfolio to provide new visual solutions to meet the evolving consumer visual needs.

In addition, our ambition is to focus on partnerships with our customers. We can only be successful if our partners are successful. We intend to focus on continuously improving our product quality and providing excellent customer service. We are committed to ensuring we have a dedicated account management team and professional services team to offer product and CET training.

Our customer care team will continue to offer a high level of support to our customers and our marketing team are focused on delivering tailor-made marketing support for practices to drive our partners’ businesses forward.

What external factors is the company taking into account when planning for the future, and why?

With the constant and evolving challenges facing optical practices today, it is important to have the knowledge and skills to help service your patients’ needs. Digitalisation means patient expectations are continuously evolving. Zeiss remains committed to developing our lens and vision technology solutions to enable optical professionals to provide patients with the consultation experience they expect and the visual solutions they deserve.

Digitalisation means patient expectations are continuously evolving

 

How is Zeiss innovating and leading the industry across its products and services?

Founded in 1846, the innovative strength and extensive optical expertise of Zeiss has played a central role in shaping the spectacles industry since 1912. 1 April 1912 marked the beginning of medical technology and vision care at Zeiss with two key inventions, combining medical and optical expertise, which is still unique in the world to this day. It was a revolutionary new design, developed in line with scientific principles and it would form the basis for all modern lenses.

As the pioneer of scientific optics, we continue to challenge the limits of human imagination. With our passion for excellence, we create value for our customers and inspire the world in new ways.

As the world’s leading manufacturer of precision optics we combine technical expertise and innovative ideas into exceptional visual experiences.

Every second, two people decide to purchase spectacle lenses from Zeiss. In total, more than 200 million spectacle wearers put their faith in the quality of the Zeiss brand.

With a portfolio aligned with future growth areas like digitalisation, healthcare and smart production and a strong brand, Zeiss is shaping the future far beyond the optics and optoelectronics industries. The company’s significant, sustainable investments in research and development lay the foundation for the success and continued expansion of Zeiss technology and market leadership.