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Heidelberg highlights eye health in new practice marketing campaign

The campaign references its Spectralis device being used on the International Space Station

Heidelberg marketing sign
Heidelberg Engineering has launched a practice marketing campaign to support new and existing customers by advertising the benefits of a comprehensive eye exam.

The campaign includes posters, a roll-up banner and patient leaflets, which can be found on the company’s website alongside existing materials such as patient mailers and letter templates.

Marketing manager at Heidelberg Engineering, Emily Malbon, said: “The new campaign references the Spectralis situated on the International Space Station and the importance of having a comprehensive eye health examination to help optometrists set their practice apart from their competitors.”

“We are dedicated to providing our customers with the marketing tools and clinical education they need to build their confidence and make implementing multimodal imaging technology into their practice successful,” she added.