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Heidelberg highlights eye health in new practice marketing campaign

The campaign references its Spectralis device being used on the International Space Station

25 Apr 2019 by Andrew McClean

Heidelberg Engineering has launched a practice marketing campaign to support new and existing customers by advertising the benefits of a comprehensive eye exam.

The campaign includes posters, a roll-up banner and patient leaflets, which can be found on the company’s website alongside existing materials such as patient mailers and letter templates.

Marketing manager at Heidelberg Engineering, Emily Malbon, said: “The new campaign references the Spectralis situated on the International Space Station and the importance of having a comprehensive eye health examination to help optometrists set their practice apart from their competitors.”

“We are dedicated to providing our customers with the marketing tools and clinical education they need to build their confidence and make implementing multimodal imaging technology into their practice successful,” she added.


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    This is without doubt the best campaign to date - compelling and powerful - we adapted it to fit the A board outside our practice in Kingston upon Thames and it has been very successful at increasing walk-in new clients - We will be using all the images over the rest of this year and combining with our new website. USP is SPECTRALIS - the leaflets reinforce the message too.

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