Behind the brand
Director at Orasis, Linus Mason, tells OT how its practice management software helps practitioners create a positive relationship with their patients
Can you share three interesting facts about Orasis?
- The company was established in 1995
- It began as an MS-DOS based system called Vision
- Orasis means ‘vision’ in Greek.
What are the company’s ambitions for the next 12 months?
Our main ambition is to keep evolving and updating the product, making it the number one practice management software for independents.
Looking at how technology is evolving and impacting on optics, what are your predictions for the market?
More technology in the practice and more online usage means online bookings will increase. Social media and a good practice website will be imperative. Orasis already provides targeted communication, for example, using the database to identify and code the practices’ preferred clients and communications from Orasis via SMS, VOIP, email or post.
Orasis can identify the needs and wants of the practices’ clients and develop marketing campaigns to create a relevant and unique offering. This process will create and retain the most loyal clients and encourage them to actively engage with the practice. This will evolve and become even more important as time goes on.
Paperless records will almost certainly become more popular and Orasis can offer that facility now. The system can also be used on a tablet.
From your market research, what are customers looking for in practice management software?
Our research shows that our clientele like: speed, ease of use, flexibility, good support and communications with their patients. They do not want to wait for pages to refresh.
What training or support are you offering to practitioners?
Orasis provides on-site training and practitioners can visit our training centre in Worcestershire or by remote access. Full telephone, email and dial-in support and advice is also included.
Our research shows that our clientele like: speed, ease of use, flexibility, good support and communications with their patients. They do not want to wait for pages to refresh
Are there any exciting innovations or activity going on at the company that you can share?
Orasis is constantly evolving and is open-minded and aware of the challenges that optical professionals face. We are making improvements to online booking and email marketing, as well as listening to what our clients want and incorporating it into the programme. Orasis will help the practice to create a positive relationship with their target audience.
The NHS is paving the way for better patient education and optical practices are in a prime position to offer help, advice and signpost the public in order to improve their health and wellbeing. Orasis will assist by printing and storing the patient’s clinical record and any advice that is given. Practices can also use Orasis to develop campaigns with vouchers and set-up loyalty schemes, along with eye care plans.