Zeiss has introduced a customisable version of its My Vision Profile app, which enables its customers to add their brand name and tag line when embedding the app on their website.
The app, which is available on the Zeiss portal, is designed to encourage greater patient awareness of Zeiss’ lens solutions.
It offers a vision profile of the patient, which is made up of statistics on visual requirements from lifestyle activities such as digital usage, leisure activities and working environment.
My Vision Profile can also be combined with sight test results to allow dispensing opticians to recommend a lens solution that meets a patient’s personal requirements.
Marketing and communications director at Zeiss Vision Care UK, Peter Robertson, said: “It’s an easy-to-use, friendly and informative tool that outlines the everyday challenges faced by our eyes in today’s world.”
For further information, visit the Zeiss website.