Shamir is calling on people to take a ‘summer selfie’ to be in with the chance of winning a pair of Attitude III lenses.
Highlighting the importance of protecting your eyes in the sun, the campaign, which runs throughout August and September, asks people to upload a selfie to Twitter using the tag #shamirsummerselfie.
The company’s Attitude III lenses have a wrap-around design that has been created to fit into frames from a 0°–40° face, while “constantly ensuring visual acuity including an extended field of peripheral vision,” Shamir explained. The company confirmed that the design means that the lenses fit “all prescriptions, from SV to progressive lenses, ensuring wearers’ visual confidence and therefore improving performance.”
The lenses are available in fixed tints, photochromic or polarised, as well as with Shamir’s Glacier Sun UV coating that aims to improve durability and protect lens colour.
For more information on the campaign, practitioners are encouraged to contact their Shamir area lens consultant via the ‘Contact us’ tab on its website, or call customer service on 01954 785 100.