Support throughout the patient journey

Birmingham Optical to showcase equipment innovation for every area of the practice at Optrafair and will introduce a shop

06 Mar 2017 by Robina Moss

Birmingham Optical is aiming to bring the complete patient journey to life with a comprehensive range of equipment and the introduction of a ‘hand held’ and accessories shop at Optrafair (1–3 April, Birmingham NEC).

The company will feature exclusive technology from Nidek and Oculus, including equipment from Keeler and Frastema, at all price points at the trade show on its stand, F80. The stand will also feature new Oculus product launches being showcased.

The company is aiming to give practitioners space to experience innovation across the whole patient journey. It will showcase its support in every area of their business, from pre-screening, in the consulting room and retinal imaging, through to lens edging, including specialist services, such as dry eye, optical coherence tomography (OCT) and domiciliary care.

New Oculus product launches at the event will include the new Smartfield Field Screener, the Vissard Mobil Refraction System and the UB6 Trial Frame.

The Oculus Smartfield is a compact visual field device optimised for monitoring functional impairment in glaucoma. According to Birmingham Optical, it offers a comprehensive clinical solution for practices.

Show visitors will also be able to see the Oculus UB6, a newly developed trial frame said to be ‘crafted with the highest attention to detail for increased patient comfort.’

The company is aiming to enable practitioners to experience services that will help their patients to see their eyes ‘as never seen before, enhancing and increasing practice revenue.’

The Oculus K5M is a tool for any practice offering, or considering offering, dry eye consultations. Unique features of the device include examining the meibomian glands, non-invasive tear film break-up time, tear meniscus height measurement and evaluating the lipid layer.

The Nidek OCT will be the centre of attention in the OCT area, offering delegates demonstrations and experiences of the clinical and business excellence that the device offers.

Birmingham Optical sales director, Amanda Danson, told practitioners: “Your patients’ needs and experiences are everything and we understand the importance of ensuring every patient walks away with their expectations exceeded.

“Here at Birmingham Optical, we take all of our customers and their patients’ needs into consideration and offer a portfolio of technology, expertise and services to exceed requirements.”

The company’s team of product specialists will be on the stand to demonstrate its portfolio to practitioners.

For more information, visit the company’s website.

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