Iris Visioncare offering customised patient membership programme

Iris Visioncare is offering a customised patient membership programme as a new way of growing independent practices.

The cloud-based software has been designed to manage the membership programme for independent practitioners. It includes paperless direct debits, reporting, back office administration and the practice’s contact lens prices embedded into the system.

A sophisticated customisation process enables independent opticians to develop their package of savings and unique benefits, and to design bespoke literature, point of sale materials and even the software system itself.

Iris Visioncare managing director and optometrist Peter Noakes, said: “In these times of intense competition, it’s vital that independents offer something unique and simply not available anywhere else.

“Most independents have the advantage of being able to spend longer with their patients, but often this still isn’t enough to entice their spending-savvy patients to purchase eyewear in the practice.

“A membership programme can help build patient loyalty by giving patients a reason to always purchase from the practice, to return more often and invest in higher quality eyewear.

“With a customised membership programme, independents can maintain their individuality by offering a range of savings and unique benefits including insurance and interest-free finance, specifically tailored to their practice and patients.”

For more information, visit the company website www.iris-visioncare.co.uk or call 0844 800 9114.