Birmingham Optical joins 100% Optical

Leading equipment supplier announces support for 100% Optical 2016 event

07 Jan 2016 by John White

Birmingham Optical, a leading equipment supplier to the optical profession, will be exhibiting at 100% Optical 2016 for the first time, the event organiser has announced (5 January).

Speaking about the decision to support the growing London-based show, head of marketing at Birmingham Optical, Zoe Smith, said: “We are really excited to be exhibiting at 100% Optical. We can’t wait to talk about how we can support opticians to differentiate their practice.”

Talking to OT, Ms Smith, added: “We have a host of really new and exciting technology that we can’t wait to show off.”

“We always welcome the opportunity to meet and chat with as many optometrists as possible, are always keen to hear about the current opportunities and challenges, and to demonstrate how our portfolio and expertise can support any business,” she added.

During the three-day show, Birmingham Optical will showcase a number of new products, including the Nidek LE-1200 Edger and the Nidek Tonoref III – an autorefractor, keratometer, tonometer and pachymeter in one compact instrument.

Other equipment providers at the show include Carl Zeiss, Heidelberg Engineering and Haag-Streit UK.

100% Optical returns to London’s ExCeL Exhibition Centre on 6–8 February. To register, visit the show's website.

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