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Positive Impact selected as UK distributor of NaturalVue

The contact lens received CE mark approval in January for the treatment of myopia progression

NaturalVue packshot
Visioneeering Technologies Inc. (VTI) has selected Positive Impact as the UK distribution partner for its NaturalVue one day multifocal contact lenses.

NaturalVue, which includes an extended depth-of-focus design, received CE mark approval in January for myopic progression treatment.

Director of professional services and marketing at Positive Impact, Nick Atkins, said: “Myopia management is the next frontier for optometry. We now know that myopic kids don’t have to become just another statistic for high myopia with the inherent risks of pathology that it brings. It is exciting to be at the forefront of a new approach to managing myopia and improving patient outcomes.”

Senior vice president of global sales and marketing at VTI, Tony Sommer, added: “Positive Impact’s skill, relationships and business acumen make it a natural fit with VTI, and we are looking forward to great outcomes for patients and practitioners in the UK.”