Alcon has announced that three new features will be added to its digital platform, InContact, for businesses who want to grow their patient base and online presence.
Launched in 2017, InContact enables practitioners to digitally connect with contact lens wearers and provide customer care and support.
Business unit head of vision care at Alcon, Ray Pasko, said: “Launched as a platform to help optical businesses build their practices by expanding their online footprint, our InContact service has been key in helping opticians create long-term relationships with their patients through increased options to meet their patients’ buying preferences.”
“These latest updates take this service to the next level, providing practices with more opportunities to communicate with and manage their patient base,” he added.
Alcon explained that the subscription update includes ‘Aftercare recall,’ which notifies practitioners and patients when an appointment is due. The ‘Invite new and existing patients’ feature encourages increased orders and re-purchases, and the ‘New notification email’ feature gives practitioners visibility of new patients who have registered with their practice.