Alcon will exhibit at the British Contact Lens Association’s (BCLA) Clinical Conference and Exhibition at Liverpool’s ACC next weekend (9–11 June) to highlight the benefits of the products and services that it offers.
Contributing to the event’s three-day education programme, Alcon will provide presentations on multifocal lenses, opportunities to expand in e-commerce using its InContact service, and product innovation designed to meet the increasing needs of contact lens wearers.
On Friday, 9 June, Alcon’s global R&D representative, Erich Bauman, will be joined on stage by the University of Florida’s Greg Sawyer for a talk on The importance of the contact in contact lens, while on the Saturday, 10 June, its professional services manager for the UK & Ireland, Eddie Pigott will discuss multifocal contact lenses for presbyopic patients.
Located at stand number 18, staff will also be on-hand to discuss with delegates its portfolio of monthly and daily disposable contact lenses and lens care solutions. A key offering is the company’s award winning Dailies Total1 Multifocal lens, which was recognised earlier this year as Product of the Year at the AOP Awards. It later received a Contact Lens Product of the Year accolade at the Optician Awards.
Speaking about the product’s success, region president for Alcon Europe, Middle-East and Africa (EMEA), Ian Bell, said: “With the launch of the multifocal design for Dailies Total1, we are able to present the first and only water gradient contact lenses for presbyopes, providing a solution for a category of wearers who typically require more comfort and a seamless experience between distance, intermediate and near vision as they develop presbyopia.”
He added: “This is a major market potential for the industry as presbyopia affects nearly two billion people worldwide. Consequently, more than ever, Alcon will focus its BCLA programme on the multifocal segment where there is a strong need for awareness.”