Safilens announces new distributor partnership

Italian contact lens manufacturer, Safilens, has confirmed an exclusive distribution partnership with LensGroup BVBA.

Under the six-year deal, LensGroup BVBA will distribute Safilens products throughout Belgium, the Netherlands and Luxembourg.

Based in Belgium, LensGroup BVBA has more than 400,000 customers, making it one of the three largest e-commerce companies to specialise in contact lenses and contact lens care products in Europe.

Speaking about the new partnership, sole director of Safilen, Vincenzo Bruno, said: “Based on the professionalism of their team, we have no doubt that LensGroup BVBA will play a prominent role in the success of our products in Benelux. This pivotal partnership will boost our positioning and our business in countries that are an extremely important market for us.”