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Mark'ennovy launches 'a world first'

New contact lenses feature both a first-class UV filter and blue light-blocking filter, with a specific brand for children

Mark Ennovy Bluegen contact lenses

Custom-made contact lenses manufacturer mark’ennovy has launched the world’s first contact lenses that combine both a first-class UV filter and a selective blue light-blocking filter.

The new contact lenses are available under two brand names, ‘Blu:gen’ and ‘Blu:kidz’ for children, which have diameters starting at 11.50mm and are offered in child-friendly packaging themed around the seasons.

The new contact lenses were previewed to UK independents at the iShow exhibition at the National Eyecare Group and Independents Day conferences in Birmingham (6–7 November).

The new monthly contact lenses are made with a silicone hydrogel material and feature a 75% water content. They have a “super-low” modulus of 0.25 MPa, DK of 60, low dehydration and a green-handling tint.

The new contact lenses are available in spherical, toric, multifocal and multifocal toric geometries.

With mark’ennovy’s reputation for high levels of customisation, the company has increased the number of parameters available, extending the diameter range from 11.50–16.50mm, enabling contact lenses to be fitted to children with the smallest corneal diameter size.

Mark’ennovy has introduced 15 additions, which now range from +0.50 to +4.00D in 0.25 steps, that the company highlighted enables ultra-precise correction at the earliest stages of presbyopia.

The company is warning that children in particular are more exposed to the potential risks of blue and UV light as their eyes’ natural light filter only develops over the first two decades of life.

Mark’ennovy group marketing and sales director, Chris Carter, said: “In the last couple of years we have seen a rapid rise of blue light-blocking spectacle lenses. However, no manufacturer has managed to introduce a contact lens which offers both first class UV protection and blue light-blocking filters simultaneously, whilst also enhancing the levels of customisation available to cater from the younger children through to later stages of presbyopia.”

“Another industry first,” he concluded.

For more information, visit the mark'ennovy website.