Advertorial

Alcon's £3.8m campaign

New multi-million DAILIES TOTAL1 campaign launched on 1 July...Don't miss out

2 min read

Advertorial

About

04 August 2016

DAILIES TOTAL1® contact lenses are happy to announce a new high profile consumer campaign, aimed at not only growing interest in the category but also driving patients to your practice.

The campaign involves the highest category investment for the past five years, totalling more than £3.8m.

High profile TV advertising has been running since 4 July and will continue throughout the month, as well as in September and October. It will feature on high profile channels including ITV, Sky1 and More4 amongst others. There will also be digital and social media activity targeting patients with an eye correction need.

A total 4.1m target consumers will see a DAILIES TOTAL1 advert three times or more during the campaign so be ready to let them trial in your practice.

Campaign assets

To support this extensive media investment a set of high quality assets have been produced to communicate the campaign in your practice. These include full and half sized standees, A1 and A3 posters, counter top leaflet holders, consumer leaflets and direct mail postcards.

Supporting consumer promotion

To further encourage patients to come to your practice and trial DAILIES TOTAL1, we are offering a suitably high profile consumer campaign in the form of a free prize draw for the following prizes: one of four luxury shopping weekends to Paris with £1000 (€1200) to spend, one of five personal shopper experiences with £1000 (€1200) to spend, one of 20 ‘Love2shop’ vouchers worth £250 (€300).

To enter the competition patients need to take a picture of the back of their DAILIES TOTAL1 trial lenses or purchased pack (including the barcodes) and email this with their contact details to [email protected]

For more information and terms and conditions visit, www.wearlenses.co.uk and www.wearlenses.ie

Cashback voucher

In support of this campaign we will also be continuing to run the cashback offer. All patients purchasing their first pack of

DAILIES TOTAL1 will receive a voucher to fill in and post. A cheque for the cashback value (£10 off a one month supply or £30 off a three month supply), will then be mailed back to the provided address.

How do I get involved?

Firstly make sure that you have plenty of trial lenses stock so that you don’t run out and support the campaign in-store by displaying POS and trailing people in DAILIES TOTAL1 contact lenses. For more details and to agree to participate, please contact us through any of the options below.

Contact your local Alcon business development manager.
Email us on [email protected]
Call us on 0371 376 0017 (UK) or 0818 946 621 (ROI).