Vision Direct launches vision development tool

A new interactive online tool by Vision Direct aims to educate parents about children’s vision

03 Mar 2016 by Emily McCormick

visiondirectkidsvisiontoolOnline contact lens retailer Vision Direct has established a tool to educate parents about their children’s sight.

The interactive digital tool has been created by opticians and features a sliding scale that documents the development stages of a baby’s eyesight in their first year.

Parents and users can enter a child’s age and the tool will provide insight into what a baby’s vision, depth perception and colour awareness might be. As the slider moves, colour and objects also become sharper.

Vision Direct’s head optician and chief operating officer, Brendan O’Brien, said: “We hope this will help parents understand how their baby’s vision changes during this critical time for development. The tool features helpful tips on how to support your child as they learn to focus, track objects and see colours.”

The company hopes that parents will refer to the new tool as their baby grows and use it as a resource to encourage healthy development.

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