The British Contact Lens Association (BCLA) has announced a new conference for the optical calendar in 2016, to be called BCLA UK.
Taking place on 12–13 June at the Belfry Hotel in Sutton Coldfield, in the West Midlands, the conference will bring together UK practitioners for a programme which is aimed at giving them the confidence and practical skills to discuss and fit contact lenses to all patients who visit their practice.
contact lenses and care maintenance systems.The programme will be aimed at all levels of practitioner with a strong emphasis on interaction and hands-on workshops to improve confidence in contact lenses.
President of the BCLA, Brian Tompkins, said: “We have created BCLA UK to support practitioners in developing their skills and confidence in prescribing contact lenses.”
Mr Tompkins added: “It will provide attendees with a comprehensive understanding of how to improve all elements of a contact lens patient’s journey, from initial identification and fitting, to meeting their changing needs as their vision requirements change.”
He concluded: “Doing this effectively results in reduced drop outs and happy, loyal patients.”
The BCLA is highlighting that key outcomes from the conference include the ability to “identify the best contact lens journey and work with the practice team to execute it for every patient who enters the practice,” as well as the ability to “identify potential contact lens wearers and fit the lenses which best meet their needs.”
It will also manage future contact lens expectations by offering alternative options to meet changing visual needs and changing technology.
Additionally, the conference will seek to enable practitioners to understand the commercial benefits of including contact lenses in the practice business model.
Announcing the new event at the association’s Visionaries 2015 conference in London on Monday (9 November), BCLA chief executive, Cheryl Donnelly, said: “We are delighted to announce BCLA UK and believe it provides a unique opportunity for attendees to build their skills and develop a more in-depth knowledge of contact lenses.”