J&J launches 'Eye Define' studio

New initiative aims to provide women with a ‘one-of-a-kind, personalised, interactive beauty experience‘

26 Jan 2015 by Emily McCormick

Contact lens manufacturer Johnson & Johnson Vision Care has launched a new Eye Define Studio, encouraging women, to try its 1-Day Acuvue Define contact lenses.

The studio was launched at the 11th annual Johnson & Johnson Beauty Journalism Awards earlier this month (4 February), and will be showcased at Johnson & Johnson Vision Care roadshows and professional events. 

The concept is to provide a ‘one-of-a-kind, personalised, interactive beauty experience,’ using digital imaging to show women how to accentuate their eyes with makeup and J&J’s Define lenses.

Marcella McParland, director of professional affairs for Johnson & Johnson Vision Care in UK the and Ireland, said: “It is a pioneering advancement that bridges the gap between standard contact lenses and coloured contact lenses.” 

She added: “Our research shows that consumers are looking for natural eye enhancement, not to change the colour of their eyes. The Eye Define Studio allows women to walk away understanding how 1-Day Acuvue Define contact lenses, together with eye makeup, can accentuate their natural eyes and beauty.”

For more information, visit the J&J Vision Care website.

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