On the road

Vision Express’ Vision Van initiative has been recognised for its work in tackling the sight-threatening condition, glaucoma.

The multiple received the Best Corporate Social Responsibility Campaign accolade at the CIM Marketing Excellence Awards.

The awards were hosted by comedian Katherine Ryan at the Grosvenor House Hotel in London last Thursday (12 April).

The Vision Van took to the road during World Glaucoma Week to offer free eye tests in the mobile testing vehicle across the UK.

The multiple partnered with the International Glaucoma Association during the tour to highlight the condition, which is the biggest cause of preventable sight loss in the UK.

During the week after the tour, Vision Express reported a record number of online bookings for sight tests at its practices across the UK.

CEO of Vision Express, Jonathan Lawson, said: “It’s fantastic for the team to be recognised for its achievements.”

He added: “Awareness campaigns such as World Glaucoma Week, provides the opportune time to raise the profile of vision-related conditions and the importance of maintaining regular eye tests. The work we do with the Vision Van is absolutely unique and enables us to target eye health hot spots around the country where we know there are specific issues.”