Moorfields Eye Hospital has established a seven-day initiative which aims to raise awareness of keeping your eyes healthy, as well as eye treatments and the importance of becoming an eye donor.
The ‘Yes eye did’ campaign will take place during National Eye Health Week (NEHW) next week, during which the eye hospital will make a range of eye health advice available online and via social media.
A series of web chats on topics such as safe contact lens care, how to spot eye infections and the role of eye tests in detecting the early signs of disease will also run during the week.
For people who want to find out more about eye conditions and maintaining healthy eye sight, on 23 September Moorfields general ophthalmology consultant, Seema Verma, will answer questions via a web chat.
Moorfields hopes the campaign will also help raise awareness of signing up as an eye donor. A Moorfields charities supporter, Nicola Jones, who recently signed up as an eye donor following the hospital's donor drive in July, said: "I had no idea that 10 sight saving operations could be performed from a pair of donated eyes.
"Eventually my eyes could be used to save someone's sight, or maybe they will be used for research purposes."