Announcing the sad news, chief executive of the Association of British Dispensing Opticians (ABDO), Sir Anthony Garrett, shared: “Michael joined ABDO as head of marketing in 2007 following a successful career in both retail and manufacturing optics.
“Michael brought a level of detailed professionalism, which was unmatched in the sector. His corporate design work for both ABDO and ABDO College set new high standards which will endure for years to come. This forensic eye for detail was applied to everything ABDO and the College produced and we will always be indebted to him.
“Michael was passionate about optics, about the work of his colleagues and the success of ABDO. In addition, he loved real ale, live jazz and the company of friends. We have lost a great colleague and a loyal friend.”
Sending condolences, chief executive of the AOP Henrietta Alderman, said: “We are very sorry to hear of the passing of Michael Potter. All at the AOP send their sincere condolences to Michael’s family and ABDO colleagues. He will be missed by the sector and all those who worked with him.”