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Career advice

Inside…Valli Group

David Brearey, regional manager for the Valli Group, which has 14 independent practices in the north west of England, discusses how candidates can stand-out from the crowd when applying for a position with the group

04 Feb 2018 by Emily McCormick

How can prospective employees apply for a position at Valli Opticians?

They should email us at Our preference is always for candidates to get in touch with us because by using this method we have often found the best people who identify with our company’s ethos.

What is the internal process after an application is made?

If we have advertised for a specific position, then all applicants are assessed, whittled down and responded to. Following discussion within the senior management team, the top three successful applicants are contacted for an initial interview. 

"The way that a CV is written is what makes it stand out from the crowd; sometimes a positive approach and drive is evident"

If someone has just enquired to make sure that we are aware that they are interested in working for us, then we respond to them and keep their CV on file until an opportunity becomes available.

What is the interview process? 

Candidates are asked structured questions during the initial interview. These are specifically designed to allow us to assess whether the candidate is a) the correct fit for the role and company culture; b) if they are a high or a low achiever; and c) if they are coachable. 

If successful at the interview stage, we offer candidates a trial day where we observe them and feedback is provided at the end of it. This is then followed by a second interview where a different senior manager is involved. After this stage, if we feel necessary, we may ask the candidate to do another trial day.

What makes a CV standout? 

The way that a CV is written is what makes it stand out from the crowd; sometimes a positive approach and drive is evident.

What are you looking for in a cover letter and why? 

It must be concisely written, introducing themselves and why they are applying. Attention to detail and communication is key in our business and a well-written, grammatically correct letter goes a long way in demonstrating these qualities.

How should a candidate best prepare for an interview? 

Read about and understand the company’s history, values and ethos. They should also ensure that they research the specific role that they are applying for.

What three interview tips would you give a candidate? 

Be prepared, be honest and be yourself.

What are your interview ‘pet peeves’? 

Being interrupted can be frustrating, as is being given an out of date CV. Furthermore, it is challenging when candidates attend who have done no preparation and sit there without really taking part.

Sum up your ideal candidate in three words

Professional, dedicated, friendly.

Image credit: Shutterstock


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