Business management

Eye care practitioners explain why myopia management should be the stuff of regular practice, discuss why kids can and do wear contact lens successfully, and offer advice on how to get started with myopia control today

Independent optometrist, Luke Allen, on discussing myopia management with children and adults

OT  poses a monthly scenario from a practitioner. This month, we look at the logistics of offering domiciliary eye care

Vice president of marketing at FittingBox, Guido Cornettone, on why virtual reality and augmented reality can enhance the customer journey and boost conversion

Optometrist and OCCS adviser, Richard Edwards, on managing patients’ expectations when it comes to eye care and the fast-paced technological advancements that are occurring in optometry

Optometrist and new practice owner, Nadeem Rob, on finding career satisfaction from opening his own independent business

Channel manager at telephone answering specialist Moneypenny, Stephanie Vaughan-Jones, shares her expertise on how to craft the perfect phone call with patients

OT  speaks to optometrist and independent practice owner, Simon Berry, about the steps he is taking to ensure that the frames he stocks are ethically produced

OT  went along to the launch of Essilor’s Bespoke programme to find out what the service offers

TWD Accountants’ David Davies advises locums on the tax returns service it offers