Business management
Business insight from professionals who have already made their business a success
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Product owner for virtual technology at Specsavers, James Whitford, and retail director at Specsavers Bodmin, Joanna McLean, discuss how the multiple’s virtual styling app, Frame Styler, has changed the patient journey
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Dispensing optician and vice president of the Association of British Dispensing Opticians, Jo Holmes (pictured), shares her top tips for fitting children’s frames
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Optometrist at Aves Optometrists, Polly Dulley, and mother of four-year-old Bella, Katherine Brockhouse, discuss the importance of finding frames that fit comfortably to ensure compliance
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Vice president of marketing at FittingBox, Guido Cornettone, on why virtual reality and augmented reality can enhance the customer journey and boost conversion
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The co-owner of Ayrshire-based independent Urquhart Opticians, Peter Telfer, talks to OT about introducing 3D-printed eyewear into practice
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OT speaks to Janan Choudhury, founder of independent eyewear boutique, Spectacle Emporium, about his journey from apprentice to practice owner
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Managing director and co-founder of Kirk & Kirk, Jason Kirk, shares advice on maintaining staff motivation and the benefits it brings
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HR manager at Bayfields Opticians, Caroline Charles, speaks to OT about how the group has evolved
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Managing director and co-founder of Kirk & Kirk, Jason Kirk, offers advice on the customer journey
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Optometrist, Tareq Moustafa, speaks to OT about the importance of customer service and eyewear as he reflects on 11 years as practice owner of Seen Opticians