Business management
Business insight from professionals who have already made their business a success
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Optometrist and practice owner of Valarie Jerome Optometrists, Dr Valarie Jerome, discusses how building her business during the pandemic led her to establish an online offering
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Every issue, OT poses a scenario from a practitioner. This edition, what you need to know about booking interpreters for appointments
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South London practice owner, Nevin Govindasami, on how vital the Government’s PPE service has been this autumn
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Three practice owners speak about the challenges of 2020, and offer their advice for those just starting out
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CIPD research adviser, Melanie Green, speaks to OT about sensitive ways to apply diversity and inclusion management in the workplace
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How can practices go about ensuring the clinical aspect of their service if their business is increasingly taking place online? OT spoke to experts from across the optical landscape to find out
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Wolverhampton based optometrist, Hasan Akhtar, shares why the ACUVUE® for Astigmatism Fitting Calculator has become a must-have tool when fitting astigmatic patients
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Director and optometrist, Kim Durden, and practice manager, Lynn Carson, on how they’re levelling up their finances across five optical practices
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Alison Harwood, co-owner of Optika Opticians in Weston-super-Mare, on creating a COVID-safe environment that works for staff as well as patients
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Optometrist Faye McDearmid on finding a balance between traditional and digital modes of communication during a pandemic