Business management

OT  speaks to practitioners about the purpose of the Opticians Act, its flaws and freedoms

OT  speaks to a range of practices about who performs OCT and why

Product owner for virtual technology at Specsavers, James Whitford, and retail director at Specsavers Bodmin, Joanna McLean, discuss how the multiple’s virtual styling app, Frame Styler, has changed the patient journey

Practices on the High Street share insight into the initiatives they have developed to help ensure customer satisfaction and promote loyalty

Specsavers director, Melanie Brackstone, shares why her Cheltenham-based practices got involved in a project to help people back into work

OT  poses a monthly scenario from a practitioner. This month, we look at social media responses

OT  poses a monthly scenario from a practitioner. This month, we look at critical illness cover

Ophthalmologist and co-founder of Midland Eye, Mark Benson, discusses why and how the practice was established ahead of its 15-year anniversary

As patients increasingly present with the symptoms of dry eye, OT  speaks to two practice owners about why and how they have established dry eye clinics

Director Gurdeep Dosanjh shares why he signed his Dudley practice up to be a Healthy Living Optical Practice and the benefits it has brought