Business management
Business insight from professionals who have already made their business a success
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Ian Cameron, of Edinburgh’s Cameron Optometry, on building an IP-qualified workforce and why upskilling is essential for the future of the profession
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Optometrist Faye McDearmid on finding a balance between traditional and digital modes of communication during a pandemic
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Every issue, OT poses a scenario from a practitioner. Here, we look at providing domiciliary care to patients who have continued to shield
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Mohamed Ayyaz Kasmani of Feltham Eyecare on relaying post-lockdown safety messages through animated video
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Katie Memory, managing partner of Memory Opticians in Wiltshire, on prepping patients ahead of appointments and ensuring the safety of her staff across two stores
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Dan Varcoe, owner of Varcoe Eyecare in St Austell, on how he’s prioritising patient care as his practice fully reopens
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Optometrist and OT clinical editor for multimedia, Ceri Smith-Jaynes, and East London practice owner, Simon Rose, discuss what independent practices need to do to secure their businesses over the next few months
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Kathleen McQuade, of Aberfeldy Opticians in Perthshire, on how she’s planning to juggle running her practice with first-time motherhood
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Ian Cameron, of Edinburgh’s Cameron Optometry, on why practices need to embrace remote consultations or risk being left behind
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Each month, OT poses a scenario from a practitioner. Here, we look at managing remote consultations