Business management
Business insight from professionals who have already made their business a success
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OT speaks to optometrists Claire Slade and Peter Hampson about how AI could emerge in optics in the coming years
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Director of marketing and national accounts at CooperVision, Mark Draper, and optometrist and founder of Ellis & Killpartrick Opticians, Mike Killpartrick (pictured), discuss the contact lens company’s Stories from the Chair competition
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Vinni Verdee discusses the importance of effective communication in and out of the practice
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Optical Consumer Complaints Service consultant, Richard Edwards, discussed navigating negative feedback at 100% Optical
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Team members of Finlay London, Soho branch and founders, David Lochhead and Dane Butler, discuss providing an own brand frame offering to patients
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Practices on the High Street share insight into the initiatives they have developed to help ensure customer satisfaction and promote loyalty
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The Outside Clinic’s director of professional services, Nick Wingate, and professional services manager, Matt Burford, tell OT how the record keeping software, Eyeris, has transformed domiciliary visits
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OT speaks to two independent practices about the benefits that allowing patients to order contact lenses online can bring
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Channel manager at telephone answering specialist Moneypenny, Stephanie Vaughan-Jones, shares her expertise on how to craft the perfect phone call with patients
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